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DRIFT ESSENTIALS


PRODUCT IS NOTHING WITHOUT ITS NARRATIVE. AFTER ALL, IT IS THE IDEA BEHIND ANY PRODUCT  THAT LIBERATES AND BREATHES LIFE INTO IT,NURTURES IT AND ALLOWS IT TO BE DIFFERENT. THE  DRIFT  ESSENTIALS PHILOSOPHY CAN BE  SUMMED UP  IN  A  SIMPLE PROPOSITION –  TO  CREATEAND BUILD PRODUCTS CAPABLE OF WITHSTANDING THE MOST EPIC ADVENTURE. BUT TO US IT IS SO MUCH  MORE  THAN THAT. DRIFT IS  THE EMBODIMENT OF  THE  JOURNEY –  OF  BEING UP  EARLY  AND HOME LATE; OF BEING INSPIRED BY OUR NATURAL PLAYGROUND; OF BEING UNINHIBITED;OF SIMPLY BEING.  WE  ARE THE ONES WHO LIVE CLOSEST TO  THE SUN.

THIS  IS  WHERE  OUR NARRATIVE BEGINS.



In Australia, all sun creams must undergo rigorous testing before making claims as to their efficiency as a sun protection product.


The SPF, or Sun Protection Factor, awarded at the completion of this testing is a measure of how well a particular sun cream will protect the skin from harmful UVB rays. Drift Essentials Suncream has been developed to provide maximum protection and has been awarded the highest possible SPF rating.

The claim ‘4HR Water Resistant’ must also be earned through rigorous testing. We have formulated our sun cream specifically to withstand the rigorousness of an adventurous life and cater to a life spent underwater.


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